Digital marketing
Digital marketing refers to the use of online platforms, tools, and technologies to promote and advertise products, services, or brands to a wide audience. It encompasses various strategies and tactics that leverage digital channels to engage with potential customers and drive business growth. Some key aspects of digital marketing include: 1. Search Engine Optimization (SEO): Optimizing website content to rank higher on search engine results pages (SERPs) for specific keywords. 2. Content Marketing: Creating and distributing valuable content (blogs, videos, infographics, etc.) to attract and retain a target audience. 3. Social Media Marketing: Using social media platforms (like Facebook, Instagram, LinkedIn, Twitter) to promote products and engage with customers. 4. Email Marketing: Sending targeted emails to nurture relationships with potential customers and promote offers, news, or updates. 5. Pay-Per-Click Advertising (PPC): Running paid ads (e.g., Google Ads, Facebook Ads)...
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